In any industry, containers and packaging play a surprisingly integral role in a brand’s success. That said, there are industries where outward facing packaging can be especially important, namely when the marketplace is relatively young, when consumers are looking to form new brand loyalties, and when folks are still learning about the product and selecting …
As the budding cannabis industry continues to evolve, so does its packaging design. In the early days of legalized recreational use, cannabis brands were quick to embrace cannabis packaging designs covered in psychedelic images of marijuana leaves and smiley faces. At the time, the “street style” trend for a recently decriminalized street drug had massive …
Businesses need to ensure that their packaging supplier is able to fulfill their each and every need. As our sister company Case Paper describes it, packaging suppliers need to be “On the Case,” with off-the-shelf materials that brands need at a moment’s notice, but also with more inventive enhancements that can transform ordinary packaging into …
Consumer packaged goods (CPG) are, essentially, any items that average consumers use frequently. If that sounds like a broad category, that’s because it is, encompassing products ranging from cosmetics, to clothing, to food and beverages. Despite its size, the category is still growing; 2020 has thus far seen CPG sales hit $721.8 billion, rising up …
Notorious CPG: The Traits of Effective Consumer Packaged Goods Packaging Read More »
Across virtually every industry, consumers are demanding sustainability, and these numbers are continuing to grow. This presents a massive opportunity for packaging companies and for the packaging industry as a whole. A recent survey found that 65% of consumers want to buy purpose-driven brands that advocate for sustainability. However, only about 26% are able to …
How Packaging Suppliers Can Capitalize on Consumer Sentiments Around Sustainability Read More »