Technological advancement has touched virtually every aspect of the retail experience, and the packaging world is catching up. Specifically, augmented reality (AR) functionalities are helping some companies design packaging that offers additional value through digitization (without adding clutter). Plus, “smart” packaging elements like AR can be fun and exceptionally memorable. Let’s take a look at …
When it comes to branding, packaging matters. Amazing packaging designs play a critical role in increasing brand awareness and loyalty—especially when that packaging tells the story of the product inside. It immediately attunes potential customers to the brand’s qualities and values, and it helps them remember the brand in the shop or e-commerce site. Brands …
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Craft distilling in the US is a multi-billion-dollar industry, with somewhere close to 2,000 operating distilleries across the country. This number speaks to the consumer’s willingness, and at times, desire, to try new drinks. One of the key battlegrounds where distillers compete for consumer attention is on liquor store shelves, where an increasing number of …
In 2018, Americans consumed over 3.8 billion gallons of tea. For reference, that’s roughly the same volume as 6 Great Pyramids of Giza. In such an expansive market filled with thousands of options across a range of flavors and health benefits, competing companies need to convince consumers to buy their product. More often than not, …