The first few months of 2021 have come and gone, and much like 2020, this year has presented challenges for many industries. The good news in the packaging industry, though, is that as packagers and designers continue to acclimate, their solutions have gotten more creative. In our report at the beginning of the year, we …
In both literal and figurative senses, laminates add a new layer to any packaging design project. When it comes to creating reflective packaging that glints like a diamond in the sun, you can count on holographic and metallized polyester. Metallic laminates allow products to shine in fun, luxurious ways, but each type comes with its …
How Holographic and Metallized Polyester Laminates Can Make Your Packaging Glisten Read More »
SPEAK FOR YOUR SHELF It’s no secret that consumers aren’t looking at store shelves as much due to the pandemic, but brands that have neglected the importance of shelf appeal will be much slower to recover as the market recalibrates—and recent studies are supporting this. An October 2020 survey found that 73% of shoppers miss …
As it stands, packaging design companies face an evolving landscape in 2021. Between (rapidly) evolving consumer tastes, a heightened awareness of environmental concerns, and significant advances to packaging-related technology, designers will be challenged to come up with some truly innovative packaging ideas. The e-commerce boom brought on by COVID-19 has also put pressure on designers …
For packaging designers, every new project presents new challenges. These unique challenges drive innovation in design, and materials play a crucial part. Even the most familiar materials have inherent properties that are often under-recognized or under-utilized, and careful consideration and thoughtful selection can give rise to amazing packaging design innovations and trends. It’s not surprising …
5 Types of Lamination to Enhance Your Packaging Design Read More »
Technological advancement has touched virtually every aspect of the retail experience, and the packaging world is catching up. Specifically, augmented reality (AR) functionalities are helping some companies design packaging that offers additional value through digitization (without adding clutter). Plus, “smart” packaging elements like AR can be fun and exceptionally memorable. Let’s take a look at …
When it comes to branding, packaging matters. Amazing packaging designs play a critical role in increasing brand awareness and loyalty—especially when that packaging tells the story of the product inside. It immediately attunes potential customers to the brand’s qualities and values, and it helps them remember the brand in the shop or e-commerce site. Brands …
Packaging Design Inspiration for Your Next Project Read More »
Craft distilling in the US is a multi-billion-dollar industry, with somewhere close to 2,000 operating distilleries across the country. This number speaks to the consumer’s willingness, and at times, desire, to try new drinks. One of the key battlegrounds where distillers compete for consumer attention is on liquor store shelves, where an increasing number of …
In 2018, Americans consumed over 3.8 billion gallons of tea. For reference, that’s roughly the same volume as 6 Great Pyramids of Giza. In such an expansive market filled with thousands of options across a range of flavors and health benefits, competing companies need to convince consumers to buy their product. More often than not, …
HOW COSMETICS COMPANIES ARE DESIGNING BEAUTIFUL RETAIL PACKAGING The cosmetics industry is exceptionally attuned to the subtle art of engaging, aesthetically appealing design. Given that most makeup products promise beautification and cosmetic enhancement, it stands to reason that makeup packaging design elements should also embody this promise. Put simply, it should look amazing. The list …