HOW COSMETICS COMPANIES ARE DESIGNING BEAUTIFUL RETAIL PACKAGING The cosmetics industry is exceptionally attuned to the subtle art of engaging, aesthetically appealing design. Given that most makeup products promise beautification and cosmetic enhancement, it stands to reason that makeup packaging design elements should also embody this promise. Put simply, it should look amazing. The list …
The humble coffee bean packs a powerful punch. According to a National Coffee Association poll, 6 in 10 Americans drink coffee every day, and about 80% drink coffee at home. With countless household and artisan brands to choose from, coffee package design is a brand’s best chance to grab the attention of prospective customers. But …
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Minimalism has long been an important principle for designers looking for understated elegance, but it’s become an especially useful approach in recent years for young brands looking to make a statement. On crowded shelves with an extensive palette of colors, logos, and branded designs, clean design with lots of negative space can be an effective …