OUR EXPERTISE (NEATLY PACKAGED)

Blog is a funny word, right? Blog… It sounds like something you’d name an orc from Lord of the Rings. Or some sort of weird fish, like, “Look! I caught a Red-finned blog!” Anyways, we wanted to set up a space where we could share our team’s expertise in the form of various articles on a wide array of subjects related to the world of amazing packaging and print materials. Hopefully, some of our content can help you on your own print or packaging journey! Also, apologies if it’s what you were looking for, but we don’t actually have any Lord of the Rings or Fishing content. 

7 Packaging Ideas to Enhance your Shelf Appeal

SPEAK FOR YOUR SHELF It’s no secret that consumers aren’t looking at store shelves as much due to the pandemic, but brands that have neglected the importance of shelf appeal will be much slower to recover as the market recalibrates—and recent studies are supporting this. An October 2020 survey found

Read More »

12 Creative Packaging Design Examples for 2021

As it stands, packaging design companies face an evolving landscape in 2021. Between (rapidly) evolving consumer tastes, a heightened awareness of environmental concerns, and significant advances to packaging-related technology, designers will be challenged to come up with some truly innovative packaging ideas. The e-commerce boom brought on by COVID-19 has

Read More »

5 Types of Lamination to Enhance Your Packaging Design

For packaging designers, every new project presents new challenges. These unique challenges drive innovation in design, and materials play a crucial part. Even the most familiar materials have inherent properties that are often under-recognized or under-utilized, and careful consideration and thoughtful selection can give rise to amazing packaging design innovations

Read More »

How Retail Packaging Design is Getting Smart

Technological advancement has touched virtually every aspect of the retail experience, and the packaging world is catching up. Specifically, augmented reality (AR) functionalities are helping some companies design packaging that offers additional value through digitization (without adding clutter). Plus, “smart” packaging elements like AR can be fun and exceptionally memorable.

Read More »

Packaging Design Inspiration for Your Next Project

When it comes to branding, packaging matters. Amazing packaging designs play a critical role in increasing brand awareness and loyalty—especially when that packaging tells the story of the product inside. It immediately attunes potential customers to the brand’s qualities and values, and it helps them remember the brand in the

Read More »

The State of Modern Liquor Packaging Design

Craft distilling in the US is a multi-billion-dollar industry, with somewhere close to 2,000 operating distilleries across the country. This number speaks to the consumer’s willingness, and at times, desire, to try new drinks. One of the key battlegrounds where distillers compete for consumer attention is on liquor store shelves,

Read More »

The Subtle-Tea of Tea Packaging Design

In 2018, Americans consumed over 3.8 billion gallons of tea. For reference, that’s roughly the same volume as 6 Great Pyramids of Giza. In such an expansive market filled with thousands of options across a range of flavors and health benefits, competing companies need to convince consumers to buy their

Read More »

10 Radiant Examples of Beauty Packaging Design

HOW COSMETICS COMPANIES ARE DESIGNING BEAUTIFUL RETAIL PACKAGING The cosmetics industry is exceptionally attuned to the subtle art of engaging, aesthetically appealing design. Given that most makeup products promise beautification and cosmetic enhancement, it stands to reason that makeup packaging design elements should also embody this promise. Put simply, it

Read More »

Minimalism in Modern Packaging Design

Minimalism has long been an important principle for designers looking for understated elegance, but it’s become an especially useful approach in recent years for young brands looking to make a statement. On crowded shelves with an extensive palette of colors, logos, and branded designs, clean design with lots of negative

Read More »

6 Amazing Examples of Cannabis Packaging

In any industry, containers and packaging play a surprisingly integral role in a brand’s success. That said, there are industries where outward facing packaging can be especially important, namely when the marketplace is relatively young, when consumers are looking to form new brand loyalties, and when folks are still learning

Read More »

Cannabis Packaging Design Trends in 2021

As the budding cannabis industry continues to evolve, so does its packaging design. In the early days of legalized recreational use, cannabis brands were quick to embrace cannabis packaging designs covered in psychedelic images of marijuana leaves and smiley faces. At the time, the “street style” trend for a recently

Read More »

Getting the Most Out of Your Packaging Supplier

Businesses need to ensure that their packaging supplier is able to fulfill their each and every need. As our sister company Case Paper describes it, packaging suppliers need to be “On the Case,” with off-the-shelf materials that brands need at a moment’s notice, but also with more inventive enhancements that

Read More »
Holographic Packaging

5 Creative Holographic Packaging Designs

Packaging has to protect products, but it also has to sell them. Seems like a tall task for a bit of paperboard, right? That’s why designers have to get creative. Sometimes, creativity looks like innovative folding or cutting techniques, other times it can be achieved through methods like lenticular printing

Read More »